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I worked with a husband and wife team to launch their own salon in Carlsbad, CA. Including site design, development, branding and print materials.
Most are on whiteboards, some in sketchbooks and a bit too often, on post-its. Some are mobile and some web. The good ones get prototyped.
When content is close and the user-flow makes sense, I take things into visual design. After a round or three of visual revs, I can code the design myself, ready for production. Or I can hand it off to another dev, along with docs and a style guide.
I work with users early to develop ideas and uncover value. I collaborate with stakeholders and fellow creatives to iterate the project until it feels and performs great. I measure and establish baselines and test experiments on my own or with a team, rinse-and-repeat until it’s hitting our objectives. But it’s never done.